How to Use Disaster to Your Advantage
Whenever problems strike, there are two kinds of people, those who see adversity and those who see opportunity. In the world of contract roofing, this fact is no different. Many a fortune has been made whenever disaster has struck, and many of these fortunes have been made unethically and to the loss of the customer.
While we are all in business to make money, we are also in business to help people and provide a genuinely needed service to the communities in which we reside.
If you are currently looking for a niche within roof contracting, consider insurance restoration.
Effectively, if you live in or near an area, or are willing to relocate to an area that has a large amount of damage caused by storms, hail, tornados or other natural disasters, you can plug yourself into the niche and offer a service that may be lacking.
While many contractors try and get into this niche to exploit the market, you can do this in an ethical way, providing fast response service with an experienced team who can help families repair their roofs quickly to help save them valuable money and material loss. This particular niche of our industry requires that you have a fair amount of experience under your belt and are able to respond to issues quickly and effectively, however, if done properly, you can use this niche to generate a healthy profit for you and your business while also serving the community by offering them experienced and caring help to quickly repair the damage to their homes.